For the last eight months, I've been working with Euromoney Institutional Investor Thought Leadership to build the brand of their new business. I've created their identity, brand materials, brochures, and website but we had just one final part of the puzzle remaining. Their showcase piece. A report and survey that shows their capability as a business. The report researched the impact of content marketing and thought leadership as a B2B marketing strategy tool, taking results from a global survey of senior business executives.
For the design of the report, Duncan, Tom and I talked about how it needed to look special. Not just like any other white paper report that another organisation could throw together, but something bold and strong that would differentiate EIITL from the crowd. I took the yellow and black brand palette and fused that with diagonal lines and blocks of colour to create something that stands out.
With this report as the final delivered piece, I can sign off this project. It's been the first full branding project that I've done solo, from concept to development to delivery and I'm proud of the work and of the journey. I'm looking forward to continuing to work with EIITL as they build their brand further and gain new clients.
Check out the whole project in my portfolio.