Xero are the new kids on the block in the accounting world - cool, a little edgy and from New Zealand, they offer cloud-based accountancy services to SMEs around the world. Their product is a bit of a phenomenon now, and as part of that movement they host Xerocon every year.  My client, MarketInvoice, as partners with Xero in the FinTech revolution, were exhibiting as Gold Sponsors. I designed their "Don't Bank On It" guide to Alternative Finance, as well as their stand an other promotional materials, such as promotional inserts and t-shirts.