unpacking beauty

The wonderful Silver Ghost Communications and I go way back - we have known each other since we were toddlers and followed each other through school, ending up in London together. She has recently gone freelance and this was our first project together. 

The challenge: Since 1992, Gerrard International have been providing professional beauty products to UK spas, beauty salons and mobile therapists. As their range has grown, it's become more difficult to explain their offering to potential clients without overwhelming them with heavy information packs and product brochures.

The solution: A portable A5 folder that introduces Gerrard International with individual product cards that slot in. The folder provides the story and history of Gerrard International, while the product cards provide a brief overview of the each product line can be easily updated and swapped out depending on what is relevant for the potential client. 

To tie all the products together, we designed a passport theme with a "world of beauty" stamp. This has been so successful that Gerrard have now redesigned their business cards and event stands to use this theme.