Euromoney Institutional Investor Thought Leadership
Launched in May 2015, Euromoney Institutional Investor Thought Leadership creates thought-provoking content for global business audiences.
I was brought in to come up with the corporate identity and brand materials, including stationery, social presence, brochures, report templates and proposal presentations. For their website, I worked with a WordPress developer to design a simple and effective platform that showcases their offering.
| Client: Euromoney Institutional Investor Thought Leadership
| Brand identity, corporate marketing materials and website design.
| February - September 2015
Logo and stationery
One of EIITL's key USPs is its access to the Euromoney Thought Leaders Network - a survey panel of over five million highly engaged senior business leaders from across a range of strategic sectors. This idea of connecting the dots is reflected in the logo. It references the bringing of ideas, people and data together to generate new insights.
This connection theme is brought through to the photography used on the marketing materials, where double exposures are used to bring together different places and people into one space.
Responsive WordPress website
Research report - Content marketing and thought leadership
Research report - Treading the path to transparency