Challenging Perceptions

Event design // 2018

Johnnie Walker curated a series of exclusive dinners that inspired and celebrated personal progress. The aim was to challenge the perception of guests attending. Held in the private dining room guests were treated to a 4-course menu and exquisitely matched to cocktails which surprised, delighted and challenged perceptions around what it means to drink whisky. The events were organised and executed by LAB 5 Agency.

The project:

To create a key visual for the event series that had a more modern, cool feeling than traditionally associated with whisky. Then translating this visual to invitations, posters, social posts, place names and a surprise box.

All event photography © LAB 5