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Challenging Perceptions

Johnnie Walker partnered with SKYCITY Auckland to curate a series of exclusive dinners that inspired and celebrated personal progress. The aim was to challenge the perception of guests attending.

Held in the private dining room of Gusto, guests were treated to a 4-course menu and exquisitely matched to cocktails which surprised, delighted and challenged perceptions around what it means to drink whisky. 

The events were organised and executed by LAB 5 Agency.

tThe project: To create an key visual for the event series that had a more modern, cool feeling than traditionally associated with whisky. Then translating this visual to invitations, posters, social posts, place names and a surprise box.

| Client: Johnnie Walker and LAB 5
| Location: Auckland, New Zealand
| May 2018