Cocktails &…

At the beginning of this year I had the chance to work on an exciting new cocktail creation from the geniuses at LAB 5.

Cocktails &. is a drinks experience platform that delivers quality craft cocktails at high speed and large volumes.

Founder, Fran Woodford, had a clear vision for a brand that was minimal and chic, with beautiful cocktails as the central imagery. I helped to execute and deliver the concept in striking black and white with small streaks of fresh colours.

The launch event was at pop-up cocktail bar on the Fashions Lawn at Auckland Cup Week. It attracted the well-heeled and fancy-hatted in an instagrammable setting.

Execution included

  • Logotypes
  • PowerPoint pitch deck
  • Social branding
  • Squarespace website
  • Bottle labels, stickers and information
  • Invitations
  • Menus
  • Print ads and posters

All event photography © LAB 5