Xero are the new kids on the block in the accounting world - cool, a little edgy and from New Zealand, they offer cloud-based accountancy services to SMEs around the world. Their product is a bit of a phenomenon now, and as part of that movement they host Xerocon every year. My client, MarketInvoice, as partners with Xero in the FinTech revolution, were exhibiting as Gold Sponsors. I designed their "Don't Bank On It" guide to Alternative Finance, as well as their stand an other promotional materials, such as promotional inserts and t-shirts.
Read MoreTowards the end of last year I had a call from Sally from Harvard Business Publishing about doing a bit of work for an upcoming book launch. They needed an invitation, a mini brochure and a slide template for the event, to be held at the beautiful V&A in London. The design needed to tie in somewhat to the book cover design but also reflect the HBP brand.
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I remember Up&Go breakfast drinks launching in New Zealand when I was a kid and everyone going mad for them. Well they've now hit the UK shores with a cheeky campaign to get them noticed. To engage their target audience, they worked with Lab5 to create an Aussie Surf Club style experience at this year's Boardmasters Festival in Cornwall.
Read MoreKPMG wanted to start an annual cocktail competition for their internal staff, so they turned to LAB 5 to make the magic happen. Run by the irrepressible Frances, who has experience with some of the biggest global alcohol brands (and thus makes an exceptional cocktail herself), she came to me to to create an identity for the event.
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