fintech

Designing for finance, fintech and tech start-ups keeps you on your toes. One day you're deciphering technical product information and finding a way to explain it so customers actually understand it. The next you're art directing a campaign, designing an event experience or creating a pair of branded socks.

That's what I enjoy about the sector. Every project is different, but the challenge is usually the same: understanding what people need to know, then finding the clearest, simplest and most engaging way to communicate it.