Capitalise
MarketFinance is a business finance company. They deliver business finance solutions using smart technology, backed by help from real people, so entrepreneurs can get on with growing their business.
Capitalise
Various projects // 2022 // capitalise.com
Capitalise’s vision is to give small businesses and their advisers transparency and control over business finance, in one place. I came in to help them to revamp their brand guidelines and launch a major campaign. I also worked on their website, emails, social media campaigns, reports and event materials.
Brand guidelines
Capitalise had great brand presence with a strong colour palette and quirky bespoke illustrations. However the way they were communicating with their customers had moved on from their original brand guidelines so it was my job to review, consolidate and create new rules to better reflect where the business is now.
Animated email headers
Created in AfterEffects and then exported to an animated gif, these header images gave some movement and interest to marketing emails.
White paper
Written by Capitalise’s co-founder, Ollie Maitland, this white paper dives into the reintegration of financial services around business owners.
Research report
A report into the role of the modern accountant, how their client relationships are evolving and the strategies they're putting in place to build firms for the future.
