Nucleus, a commercial finance company, needed an infographic to help explain one of their products. A business cash advance works by allowing small businesses that sell goods via credit cards and debit cards to get a loan. They then repay that loan as a percentage of their daily credit card takings. This means that whether the business has a good day or a bad day, they only repay what they can afford.
Nucleus wanted the infographic to be character-led, and to have the ability to translate well into an animation.